SELLING WITH ALEXANDER SWAY

Whether you're parting with a family home or selling an investment property, we are here to maximize your return on investment with minimal impact to you and your lifestyle. We’ll optimize the listing process by creating a custom strategy based on the latest market insights and buyer trends.

We take a “never out-marketed” approach to ensure that every property yields the best return on investment that the market can deliver. We analyze relevant market cycles and implement go-to-market plans that leverage data and decades of experience. We then communicate and negotiate carefully with buyers and their agents. We don’t rest until you have your proceeds in hand.

GETTING TO “SOLD” MILESTONES

    • Spend 15 minutes via phone, video call or in-person to chat

    • See if we are the right team for you

    • Access our trusted broker network for all your real estate needs

    • Identify work to be done on the property, including repairs, maintenance and updates

    • Conduct competitive market analysis to see comparable properties and sales in the area

    • Decide how to present home to buyers

    • Develop home product niche through pricing and competitive analysis

    • Identify the most likely buyers

    • Position the home in the market with strategic pricing

    • Decide on where and how to market home (digitally, in print, paid ads, etc.)

    • Complete all necessary work and repairs

    • Declutter and stage the property

    • Complete landscaping and yard work

    • Install yard sign and flyer box

    • Install lock box for easy and secure entry

    • Place silent talkers to highlight property features

    • Capture property photos and video

    • Publish listing on the MLS

    • Syndicate listing to multiple web verticals and niche real estate portals

    • Publicize listing in office to network of brokers

    • Host private broker’s open

    • Host public open house

    • Post to social media

    • Send out e-blasts to broker network and clients

    • Secure paid ad placement (if using)

    • Design brochures/flyers, digital listing, and other marketing materials

    • Review all offers

    • Negotiate contingencies, including inspections and closing date if necessary

    • Choose the best offer and sign Purchase and Sale Agreement

    • Complete inspections, open escrow, sign and file legal documents

    • Prepare to move if property is owner-occupied

    • At closing date, sign over deed and title to the property

    • Receive the down payment from the buyer

    • Begin your next chapter

King County Housing Data

Lush Liu | Seller

“Alex has the qualities that make him an extremely successful and effective broker. I can’t say enough about his professionalism and knowledge within the industry. He has high integrity and is very conscientious and tenacious, always keeping the clients best interests in mind.”